We live in an experience economy. Even amid the challenges of a global pandemic, consumers are willing to pay for a memorable experience and you can deliver that more easily than you might think.
Let me set the scene. As a family we went pumpkin picking at the weekend. With Trick or Treat cancelled, we thought we'd pop along and pick some pumpkins to carve.
There were pumpkins as far as the eye could see with excited children rushing around choosing their prize vegetables and parents balancing their teetering towers of goods on wheelbarrows.
Clearly that was the main event. But before we even got there we'd parted with £12 and walked round for an hour as Kitty surveyed the donkey rides, maze, food stalls, and straw bale assault course, and not forgetting the halloween-themed shop.
The organisers had turned the simple concept of a pick your own event into a family experience. An experience that is already an annual trip for many and will now become one for more parents who will have relished the delight on the faces of their little people.
The 'event' was free, but the experience cost us almost £25. Two hours and one happy six-year old later we left with our pumpkins to carve and I daresay one of our household will still be talking about it next October!
The point to all this is that giving people the opportunity to create memories will make you money, as well as building an audience who will want to return. People always needs special moments and especially now when so many have been separated from their families.
How could you turn your event into a memorable activity for visitors? Let me share some ideas with you and help you create a programme of income-generating experiences.
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