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How I can help

Audience development

Colne Valley Railwaym
Arnos Vale Cemetery
Biggin Hill Memorial Museum
Combined Military Services Museum 
Woodland Trust: visitor interpretation
Morecambe Winter Gardens

RELEVANT EXPERIENCE

Journalism

I was a qualified journalist working in regional daily newspapers and at the Press Association for five years. This taught me about what makes a good story and how to write it well.

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Audience Development

Understanding visitors, their motivations and their expectations was essential to achieving our objectives at both RSPB The Lodge and Anglesey Abbey. At both places I lead teams to grow and diversify the visitor profile. Read my visitor and audience blogs here

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Events & Programming

At Anglesey Abbey I led the move from a series of small events to a seasonal programme across the property which drove visits and income  and maximised both the team's time and our opportunity to engage well with visitors. Read my programming blogs here

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PR & Marketing

I worked in PR for eight years both in agency and in-house. At the RSPB I was PR Manager driving participation in the world's biggest wildlife survey - Big Garden Birdwatch. 

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Operations Management

I ran Anglesey Abbey, one of the National Trust's busiest properties, for eight years, leading a team of more than 350 staff and volunteers across a large commercial operation, visitor experience, house and garden conservation and facilities management. I  also led outdoor teams at Wicken Fen and Houghton Mill and for the RSPB at The Lodge nature reserve. Read my operations management blogs here

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Mentoring

I've been a leader of people for more than 20 years. I'm passionate about supporting  individuals and teams to be the best they can be. Read my leadership-related blogs here

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